About our firm
For more than 20 years, Spector has been recognized as one of the country’s most innovative public relations firms, with a specialty in business-to-business, issue-oriented campaigns. We work with some of the world’s most important corporations — in technology, defense, healthcare, energy and financial services — to produce campaigns that not only make news but also directly support business development goals.
Unlike traditional public relations firms that are limited to publicity, we incorporate all available marketing tools such as advertising, online media, market research and branding, to produce campaigns that simultaneously enhance corporate reputation, support business development and deliver the edge in highly competitive markets.
It takes ingenuity, issue ownership and bold initiatives to build an inspired brand identity and solid reputation. For instance, with ITT’s Cell Hound, a cellphone detection device for prisons, we built international awareness and demand for the product, utilizing the campaign to demonstrate ITT’s advocacy for improved public safety, while simultaneously positioning the company as a technology leader.
By creating widespread awareness of the crimes committed using smuggled cellphones ITT became connected with the issue, recognized by the press, lawmakers and industry as a leading authority on the topic. As a result Cell Hound is now the default solution for the nation’s prison system, leading to greater brand awareness for ITT and increased sales of the detection technology.