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Rebranding Health Insurance: Changing Your Approach to Consumer Communications (Part 2)

By Nina Dunn on May 9, 2013 - 9:39am
 
The ACA is changing the health insurance marketplace. The industry, which by and large is considered to have a business-to-business orientation, now recognizes the need to boost its direct-to-consumer strategies in order to tap the new customers who will be forced to buy coverage by 2014.
 
However, health insurance brands are having difficulties selling to those customers.
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A Crash Course in Reporter Relations(hips)

By Benjamin Gorelick on April 30, 2013 - 1:31pm
 
With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
 
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.
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How PR Can Get Blurry at the Margins

By Erik Schechter on April 22, 2013 - 1:40pm

The field of public relations has a communications problem. Ironic, I know — and yet it’s there all the same. 

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Social Media and Health Care: Getting Back to Basics

By Nina Dunn on March 25, 2013 - 1:26pm
 
Lately, it seems like the health care PR community has been largely focusing on challenges when it comes to social media.
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Don’t Let Native Ads Make You Restless

By Benjamin Gorelick on March 12, 2013 - 9:26am
 
I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.

But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”

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NYC Shouts: Silicon Alley is back!

By Erik Schechter on March 7, 2013 - 12:38pm
 
According to a number of indicators, New York City is back in the hi-tech business — and Big Apple politicians, analysts and PR people are not missing a beat in letting the world know about the city’s resurgence following the dot.com crash of the early 2000s.
 
During Social Media Week, held in cities around the world, the New York City Economic Development Corporation (NYCEDC) played host to an event entitled "New York City's Tech Future."
 
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Wikipedia and Public Relations — Strange Bedfellows?

By Tom Marini on February 26, 2013 - 10:22am
 
I recently had the pleasure of attending a panel discussion for Social Media Week at New York’s Helen Mills Theater regarding the role of public relations in Wikipedia. 
 
Panelists Jake Orlowitz, David Somal and David Goodman along with moderator and wiki-relations guru, William Beutler, led a discussion on the roles and controversies of Wikipedia in the field of public relations.
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Taking a Customer-Centric Approach to Pharma

By Nina Dunn on February 25, 2013 - 11:51am
 
The pharma industry will face many challenges in the coming years, from expiring patents on many blockbuster drugs to the uncertainty resulting from health care reform; not to mention the generally bad rap the industry has had for years. It’s clear that pharmaceuticals need to reinvent themselves and demonstrate the value of their brands.
 
Pharma can learn a thing or two from Apple and Amazon — companies that are on top of their game because they managed to build a customer and service-centric culture into their brands.
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