The ACA is changing the health insurance marketplace. The industry, which by and large is considered to have a business-to-business orientation, now recognizes the need to boost its direct-to-consumer strategies in order to tap the new customers who will be forced to buy coverage by 2014.
However, health insurance brands are having difficulties selling to those customers.
With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.
I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.
But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”
According to a number of indicators, New York City is back in the hi-tech business — and Big Apple politicians, analysts and PR people are not missing a beat in letting the world know about the city’s resurgence following the dot.com crash of the early 2000s.
I recently had the pleasure of attending a panel discussion for Social Media Week at New York’s Helen Mills Theater regarding the role of public relations in Wikipedia.
Panelists Jake Orlowitz, David Somal and David Goodman along with moderator and wiki-relations guru, William Beutler, led a discussion on the roles and controversies of Wikipedia in the field of public relations.
The pharma industry will face many challenges in the coming years, from expiring patents on many blockbuster drugs to the uncertainty resulting from health care reform; not to mention the generally bad rap the industry has had for years. It’s clear that pharmaceuticals need to reinvent themselves and demonstrate the value of their brands.
Pharma can learn a thing or two from Apple and Amazon — companies that are on top of their game because they managed to build a customer and service-centric culture into their brands.