“iPads are the future of print!” gushed the young PR maveness on the four train. “I don’t even pitch print anymore,” she continued.
Despite the oxymoronic quality to her first comment, and the naïveté of her second, I think the sentiment is at least somewhat true. Every day, someone seems to be proclaiming the death of newspapers and magazines, but to paraphrase Mark Twain, reports of the industry’s death have been greatly exaggerated.
Last week, the Metropolitan Transportation Authority — better known as the M.T.A. — announced that it will be now selling advertising space on the most sacred of cards in a New Yorker’s wallet — their MetroCard.
This last-ditch effort by the M.T.A. to rebalance its books was met with the predictable complaints about the M.T.A. “selling out.” More surprising — to me at least — was the amount of public support the agency’s plan received.
The Army’s beleaguered Joint Light Tactical Vehicle (JLTV) battle just keeps getting more interesting. Thought to be all but dead less than eight months ago, the $13 billion-plus Army and Marine troop carrier program is now being sought by no fewer than six contractors.
At last week’s AUSA Winter Symposium, the industry trotted out its latest gizmos and gadgets for the Army’s top brass. And as hard as contractors were trying to sell, the customers just weren’t buying.
With the 2012 election cycle in full swing, congressional approval hovers around 9%. To put this into perspective, at the height of Watergate, President Nixon's favorability never dropped below 23%. Sen. John McCain (R-AZ) joked that the 9% who endorse Congress at this point are likely blood relatives or paid staffers.