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The War in Afghanistan was supposed to be the good war. After all, we fought it for all the right reasons. Al-Qaeda really did murder 3,000 Americans on 9/11, and the Taliban regime really did host the terror network.

And yet despite the near-universal hatred of violent Islamists and the low level of casualties sustained by the U.S., the American people have turned against the war. Why is that? And is there any way to turn around public opinion?

As promised, below you’ll find some details on some of the most salient variables that PR agencies can use to weight a measurement index which uses media costs as its base.

One of the major themes highlighted at the inaugural Aging 2.0 meeting last week was the issue of communications with the aging demographic. Questions about how to reach older adults and frame messages intended for them effectively were interwoven into various discussions throughout the evening.

How do you get people excited about a non-descript widget? A while back, I wrote a blog post about the advertising challenges faced by components suppliers and offered some workarounds.

When presenting to potential investors, the majority of startups concentrate on their product or service, the market demand, and the strength of their executive team. This often causes them to ignore a well-thought out marketing plan. Here is where these entrepreneurs get it wrong. Investors are looking for big ideas: ideas that can change our way of thinking, ideas that can build a highly profitable company. Without a strong message and brand positioning plan, it is very hard to imagine a company’s potential.

The Army’s beleaguered Joint Light Tactical Vehicle (JLTV) battle just keeps getting more interesting. Thought to be all but dead less than eight months ago, the $13 billion-plus Army and Marine troop carrier program is now being sought by no fewer than six contractors.