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Wikipedia and Public Relations — Strange Bedfellows?

 
I recently had the pleasure of attending a panel discussion for Social Media Week at New York’s Helen Mills Theater regarding the role of public relations in Wikipedia. 
 
Panelists Jake Orlowitz, David Somal and David Goodman along with moderator and wiki-relations guru, William Beutler, led a discussion on the roles and controversies of Wikipedia in the field of public relations.

Taking a Customer-Centric Approach to Pharma

 
The pharma industry will face many challenges in the coming years, from expiring patents on many blockbuster drugs to the uncertainty resulting from health care reform; not to mention the generally bad rap the industry has had for years. It’s clear that pharmaceuticals need to reinvent themselves and demonstrate the value of their brands.
 
Pharma can learn a thing or two from Apple and Amazon — companies that are on top of their game because they managed to build a customer and service-centric culture into their brands.

So God Made the PR Consultant

 
God said: “I need somebody willing to learn any topic; to become an expert and then ghostwrite a speech — by tomorrow.

Innovating Expectations

 
Traveling is a great way to challenge your assumptions. I recently had the opportunity to travel home to Namibia, and while I was there where I spent some time thinking about the differences in peoples’ approach to business. I was curious to know whether any local insights about public relations might be useful here in the America.
 
This was a challenge; there are so many differing social, economic and cultural variables that there’s almost no basis for comparison.

Social Media: Opportunities, Yes; But Also Limitations

I don’t know about you, but whenever I think of a defense contractor, the image furthest from mind is that of a hipster in an ironic T-shirt, downing PBR whilst uploading something cheeky to Tumblr.

Fixing Health Care — Food for Thought

 
How often does a discussion turn your world upside down?

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Print is Dead, Long Live Print!

“iPads are the future of print!” gushed the young PR maveness on the four train. “I don’t even pitch print anymore,” she continued.
 
Despite the oxymoronic quality to her first comment, and the naïveté of her second, I think the sentiment is at least somewhat true. Every day, someone seems to be proclaiming the death of newspapers and magazines, but to paraphrase Mark Twain, reports of the industry’s death have been greatly exaggerated.  

What 2013 Holds for Health Care Communications

Looking back at 2012, I can say with certainty that the year was one of the most uncertain that the health care industry has seen in a very long time. 
 
At the heart of the confusion was how and when elements of the Affordable Care Act (ACA) would take effect. 
 
Compounding the indecision was a Supreme Court ruling on the legality of the individual mandate (a decision that both FOX News and CNN initially called incorrectly), a presidential election (that went largely unnoticed), a divided Congress, and, if these factors were no

The 2012 Holiday Season: A Real Cliffhanger

In August 2011, the Budget Control Act (BCA) ended the infamous debt-ceiling crisis and established the Joint Select Committee on Deficit Reduction — otherwise known as the “super committee” — with a mandate to identify  $1.2-1.5 trillion in deficit reduction by 2022.