Spector & Associates Celebrates its 20th Anniversary

DAILY DOG — May 11, 2011

Spector & Associates (www.spectorpr.com), a nationally recognized independent corporate communications agency based in downtown Manhattan, today announced its 20th anniversary. Since Spector's founding in 1991, it has served a range of companies in the telecommunications, financial services, renewable energy and defense sectors.

For two decades, Spector has pioneered the "big idea" approach to corporate communications, looking beyond conventional publicity tactics to create intelligent campaigns that time and time again are rated among the industry's best.

"At a time when many of those who describe themselves as public relations people are really just publicists, Shelley Spector and her firm are keeping the ideals of Edward L. Bernays and other pioneers of the public relations craft alive," said Paul Holmes, Editor in Chief of the Holmes Report. "Spector & Associates practices public relations as it should be practiced, as a behavioral science, with an emphasis on issues-based campaigns and thought leadership."

In addition to its client work, Spector & Associates has also led a number of philanthropic initiatives. In 1997, in collaboration with the estate of Edward L. Bernays, the firm formed the world's first online museum dedicated exclusively to public relations. Shelley Spector, the company's President and Founder, was also a founding member of the Downtown Business Network, an advocacy group established in the wake of 9/11 to support businesses in the immediate vicinity of Ground Zero.

Following 9/11, Ms. Spector was awarded two patents for her "Wireless Warning" technology, an SMS-based early warning system developed in response to the communications difficulties faced by those in lower-Manhattan during the terrorist attacks.

Ms. Spector was named an adjunct professor at New York University in 2009, where she teaches graduate-level corporate communications students.

In 2011, Spector & Associates intends to expand its international portfolio, with recent strategic hires offering unique experience in Israel, Russia and Australia. Complementing these efforts, the firm will continue to focus domestically on the defense, technology and healthcare sectors.

"Our 20th anniversary is a true testament to the skilled and dedicated staff Spector & Associates has been fortunate to have over the years," remarked Shelley Spector. "2011 offers us a tremendous opportunity," continued Spector, "to expand beyond our comfort zone, with our clients and with our own business plans."