Policy debate provides ITT an opening to tout its Cell Hound

Client: ITT Corp. (White Plains, NY)
PR agency: Spector & Associates (New York)
Campaign: Cell Hound launch and public policy debate
Duration: June 2010-June 2011
Budget: About $60,000

Cell phones in prisons are dangerous as they help inmates orchestrate crimes. About six years ago, ITT director of security products Terry Bittner was approached by the Federal Bureau of Prisons, which was seeking ways to locate contraband phones. ITT developed Cell Hound, a… [to read Tanya Lewis's full article at PRWeek, please click here.]