Spector & Associates expands healthcare portfolio with Homewatch CareGivers signing

NEW YORK, N.Y. — January 24, 2012 — Spector & Associates announced today that it has been selected by Homewatch CareGivers, one of the nation’s oldest and largest in-home care services companies, to provide national public relations services, in order to support the company’s marketing and business growth goals.

The company, well known for its development of dementia care programs, has 193 offices in the US, Canada and Latin America, and seeks to expand aggressively over the next five years.

“We were looking for a strategic partner that understands the industry and how best to grow our market share within it,” said Leann Reynolds, President of Homewatch CareGivers. “Spector’s deep understanding of eldercare — the fastest growing segment within the health profession today — will give us the prominence we need to expand in the U.S. and abroad.”

Founded in 1980, Homewatch CareGivers has become a leading provider of full-service home care services for seniors, people with disabilities and new parents. It has pioneered a nationally recognized dementia care program currently in use in homes across the country.

“As one of the most experienced companies in an increasingly crowded field, Homewatch CareGivers stands out for developing some of the field’s most innovative practices in at-home dementia care,” said Shelley Spector, President at Spector & Associates. “And with a burgeoning population of elderly hoping to age in place, such care will most surely be in high demand. Our job is to help Homewatch CareGivers continue to take a leadership role in the provision of that care.”

In addition to Homewatch CareGivers, Spector & Associates offers public relations support to a variety of healthcare companies. The 20-year old agency also provides PR to technology, defense and financial services clients.

About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers is the most experienced international provider of full-service home care for people of all ages. Caregivers are triple-screened and continually trained and supervised by healthcare professionals to provide reliable, compassionate and highly skilled services in companion, personal and comprehensive care. Home care services are personalized for each client and customized care plans are administered through an international network of 115 franchise owners with 193 territories in 36 U.S. states, including 17 international owners.
www.homewatchcaregivers.com

About Spector & Associates
Founded in 1991, Spector & Associates is known for pioneering the "integrated public relations" strategy for business-to-business companies. The firm has earned nearly 40 awards in public relations, integrated branding programs, corporate social responsibility, and web development.
SpectorPR.com