The Army’s beleaguered Joint Light Tactical Vehicle (JLTV) battle just keeps getting more interesting. Thought to be all but dead less than eight months ago, the $13 billion-plus Army and Marine troop carrier program is now being sought by no fewer than six contractors.
At last week’s AUSA Winter Symposium, the industry trotted out its latest gizmos and gadgets for the Army’s top brass. And as hard as contractors were trying to sell, the customers just weren’t buying.
I recently had a chat with an executive of a major Israeli defense company about his business strategy for the U.S. He told me that, given the reality of American protectionism, he didn’t see the value of PR.