One way for Israeli defense contractors to crack into the American market is to find a real need not being met by domestic manufacturers — then plug away with an aggressive PR campaign.
About two months ago, I was speaking with the marketing person of an Israeli company that produces small unmanned aerial vehicles (UAVs).
My dear Sabras, you keep on surprising us with your brilliant new hi-tech products. But not every Israeli with a good idea makes it. So before you try to crack into the American market, here are a few quick tips to help you get started.