PR Measurement

Measuring the Effectiveness of B2B PR (Part Three of Three)

By Benjamin Gorelick on May 11, 2012 - 1:22pm

As promised, below you’ll find some details on some of the most salient variables that PR agencies can use to weight a measurement index which uses media costs as its base.

Measuring the Effectiveness of B2B PR (Part Two)

By Benjamin Gorelick on April 26, 2012 - 11:09am

I left off in part one with a promise to share some insights on how PR agencies — even small ones — can meaningfully measure the impact of their media relations efforts.

Four Health Care Communications Trends You Can’t Ignore in 2012 (From Ragan's Health Care Communications News)

By Nina Dunn on February 21, 2012 - 2:08pm

This year is going to be filled with uncertainty for the health care industry—and, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional.

But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012.

Measuring the Effectiveness of B2B PR (Part One)

By Benjamin Gorelick on January 31, 2012 - 2:59pm

I’ve been spending a fair bit of time lately thinking about the practice of measurement and evaluation in public relations.