Every time there is a crisis, a protest or some other national event — someone inevitably posts something regrettable on Facebook. Once you throw a poorly aimed missive out there, it’s nearly impossible to get rid of, because even if you delete it, someone definitely has a screenshot.
This doesn’t mean that you should refrain from posting lengthy, passionate status updates altogether though.
It’s easy to dismiss Twitter. Between celebrity gossip, emo teenager tweets and stalker-bots, one can almost forget that nearly every piece of breaking news in the past few years has been broken using 140 characters or fewer.
Breaking news aside, Twitter is also proving itself to be more than capable in the public policy sphere, too.
Today, four in ten Americans are still unaware that the Affordable Care Act is the law of the land. However, we can anticipate that these numbers will start changing right before the health exchanges’ launch this fall as consumers begin paying closer attention to their health insurance options.
Needless to say, there is much work to be done before October.
It’s in the interest of insurers to help Americans understand the value of having health coverage and to get them to take action.
With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.
Last summer, the Department of Veterans Affairs (VA) released its social media policy. Often regarded as a massive bureaucratic department with communications challenges, the VA has come a long away. Its social media can be considered progressive, especially for the agency that takes its roots in the military.
This year is going to be filled with uncertainty for the health care industry—and, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional.
But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012.
The pharmaceutical industry realizes it must participate in social media. After all, that’s where its customers — patients and health care providers — can be found. In fact, more than 65 percent of physicians use social media for professional purposes, while more than 40 percent of patients use it to find health-related information.