Social Media

Four Reasons You Should Be Taking LinkedIn Marketing More Seriously

LinkedIn recently topped 260 million users. Four in 10 of its members check the site at least once a day. Of the 84 million-plus LinkedIn-ers within the U.S., more than 60 percent identify as “executive level” or above, with a “large amount” of decision-making responsibility.

Stop. Breathe. Then Facebook.

Every time there is a crisis, a protest or some other national event — someone inevitably posts something regrettable on Facebook. Once you throw a poorly aimed missive out there, it’s nearly impossible to get rid of, because even if you delete it, someone definitely has a screenshot.
This doesn’t mean that you should refrain from posting lengthy, passionate status updates altogether though.

Using Twitter to Shape Your Messaging: The Power of Two-Way Social Media

It’s easy to dismiss Twitter. Between celebrity gossip, emo teenager tweets and stalker-bots, one can almost forget that nearly every piece of breaking news in the past few years has been broken using 140 characters or fewer.
Breaking news aside, Twitter is also proving itself to be more than capable in the public policy sphere, too.

Rebranding Health Insurance: Time to Ramp Up Communications (Part Three)

Today, four in ten Americans are still unaware that the Affordable Care Act is the law of the land. However, we can anticipate that these numbers will start changing right before the health exchanges’ launch this fall as consumers begin paying closer attention to their health insurance options.
Needless to say, there is much work to be done before October.
It’s in the interest of insurers to help Americans understand the value of having health coverage and to get them to take action.

A Crash Course in Reporter Relations(hips)

With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.

Social Media and Health Care: Getting Back to Basics

Lately, it seems like the health care PR community has been largely focusing on challenges when it comes to social media.

Social Media: Opportunities, Yes; But Also Limitations

I don’t know about you, but whenever I think of a defense contractor, the image furthest from mind is that of a hipster in an ironic T-shirt, downing PBR whilst uploading something cheeky to Tumblr.

Social Media: 1 — Natural Disasters: 0

When Hurricane Sandy thrashed the East Coast just a couple of weeks ago, much of the region was left without electricity, water, and safe shelter.

The VA Goes Social in a Big Way

Last summer, the Department of Veterans Affairs (VA) released its social media policy. Often regarded as a massive bureaucratic department with communications challenges, the VA has come a long away. Its social media can be considered progressive, especially for the agency that takes its roots in the military.

Four Health Care Communications Trends You Can’t Ignore in 2012 (From Ragan's Health Care Communications News)

This year is going to be filled with uncertainty for the health care industry—and, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional.

But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012.