Social Media

A Crash Course in Reporter Relations(hips)

By Benjamin Gorelick on April 30, 2013 - 1:31pm

With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.

Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.

Social Media and Health Care: Getting Back to Basics

By Nina Dunn on March 25, 2013 - 1:26pm

Lately, it seems like the health care PR community has been largely focusing on challenges when it comes to social media.

Social Media: Opportunities, Yes; But Also Limitations

By Erik Schechter on February 6, 2013 - 10:57am

I don’t know about you, but whenever I think of a defense contractor, the image furthest from mind is that of a hipster in an ironic T-shirt, downing PBR whilst uploading something cheeky to Tumblr.

Social Media: 1 — Natural Disasters: 0

By Anne Loizeaux on November 15, 2012 - 10:09am

When Hurricane Sandy thrashed the East Coast just a couple of weeks ago, much of the region was left without electricity, water, and safe shelter.

The VA Goes Social in a Big Way

By Nina Dunn on September 12, 2012 - 4:40pm

Last summer, the Department of Veterans Affairs (VA) released its social media policy. Often regarded as a massive bureaucratic department with communications challenges, the VA has come a long away. Its social media can be considered progressive, especially for the agency that takes its roots in the military.

Four Health Care Communications Trends You Can’t Ignore in 2012 (From Ragan's Health Care Communications News)

By Nina Dunn on February 21, 2012 - 2:08pm

This year is going to be filled with uncertainty for the health care industry—and, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional.

But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012.

New Developments in Pharma/FDA Faceoff

By Nina Dunn on January 25, 2012 - 5:38pm

The pharmaceutical industry realizes it must participate in social media. After all, that’s where its customers — patients and health care providers — can be found. In fact, more than 65 percent of physicians use social media for professional purposes, while more than 40 percent of patients use it to find health-related information.

Health Care PR Trends in 2012

By Nina Dunn on December 20, 2011 - 3:49pm

As we're approaching the end of the year, many health care companies are creating new or revising existing PR strategies for 2012. So I thought it would be appropriate to look back at the health care developments of the passing 2011 and discuss some of the emerging trends in health care PR.

Can Social Media Help us Fight Alzheimer’s?

By Nina Dunn on October 17, 2011 - 4:36pm

Social media is becoming an integral part of our lives and a powerful new way to communicate. The digital realm also offers us an opportunity to access health-related information on a whole new level. Today, thanks to social networking sites, patients, healthcare professionals and companies can have personal conversations in real time, wherever they are.

RT@Taliban

By Elliott Suthers on May 17, 2011 - 8:29am

(Reprint from O'Dwyer's, 5/16/11)

It’s safe to say that Twitter has successfully infiltrated every level of society when the notoriously technophobic Taliban begins pushing its anti-coalition rhetoric in 140 characters or less.