With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.
Last summer, the Department of Veterans Affairs (VA) released its social media policy. Often regarded as a massive bureaucratic department with communications challenges, the VA has come a long away. Its social media can be considered progressive, especially for the agency that takes its roots in the military.
This year is going to be filled with uncertainty for the health care industry—and, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional.
But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012.
The pharmaceutical industry realizes it must participate in social media. After all, that’s where its customers — patients and health care providers — can be found. In fact, more than 65 percent of physicians use social media for professional purposes, while more than 40 percent of patients use it to find health-related information.
As we're approaching the end of the year, many health care companies are creating new or revising existing PR strategies for 2012. So I thought it would be appropriate to look back at the health care developments of the passing 2011 and discuss some of the emerging trends in health care PR.
Social media is becoming an integral part of our lives and a powerful new way to communicate. The digital realm also offers us an opportunity to access health-related information on a whole new level. Today, thanks to social networking sites, patients, healthcare professionals and companies can have personal conversations in real time, wherever they are.