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Taking Tech to New Heights
By Benjamin Gorelick on July 12, 2012 - 10:45am
In my last post I made
for why I think we in the PR business have a lot to offer tech companies and startups.
In this post, I’ll explain what I mean, with a few examples, and offer some advice for tech entrepreneurs looking to enhance the value of their public profiles and interactions.
First of all, any public relations and communications campaign must be tied to concrete business outcomes.
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