Social media, blogs, contributor platforms and all the diverse outlets in the online ecosystem are all additional channels for your messaging, and an increasingly powerful way to directly reach the audiences that matter to you.
A good PR agency knows how to integrate digital platforms and marketing tools into your overall PR and communications strategy to help guide and influence decisions at each stage in your sales process.
Spector will help you select the right channels for your particular goals including social platforms, search and display advertising and direct partnerships for lead generation. We will find the right mix of owned, earned and paid tactics that make sense, given your goals.
We’ll manage, tweak and adapt your digital communications with you, and incorporate analytics and testing to ensure continuous adaptation and efficiency to drive outcomes that meet your objectives.