Public relations is about building the public relationships that best serve your interests. PR is more than publicity, and publicity itself is just a means to an end. A good PR strategy helps you set the tone for your overall marketing program and helps crystallize the long-term, strategic tone and associations for your brand.
Spector will help you develop a content strategy that brings powerful story-telling into all your communications. A good story is the engine that powers your brand across owned, earned and paid channels and is the source of truth for your customers and employees.
We will work directly with your business leaders, engineers, sales reps, marketers and outside influencers to develop technical articles, executive blogs, bylines, white papers, case studies and op-eds, infographics, videos and podcasts that power your organization’s communications.
We’ll then take that content and maximize traction and impact by harnessing content for thought leadership and lead generation making sure yo reach your target publics through the right media channels: trade, business, technology and national media.
Our team will also:
handle all media relations
define your critical audiences, from customers, to analysts and influencers
support you with trade shows (booth design, materials)
work with business development to identify goals and tailor our strategy accordingly
identify opportunities to participate in – and lead – the conversation
keep you informed by monitoring the competitive landscape
measure the effectiveness of message penetration through public awareness and action